VALID MARKETING-CLOUD-EMAIL-SPECIALIST TEST ANSWERS - PASSING MARKETING-CLOUD-EMAIL-SPECIALIST SCORE FEEDBACK

Valid Marketing-Cloud-Email-Specialist Test Answers - Passing Marketing-Cloud-Email-Specialist Score Feedback

Valid Marketing-Cloud-Email-Specialist Test Answers - Passing Marketing-Cloud-Email-Specialist Score Feedback

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q131-Q136):

NEW QUESTION # 131
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?

  • A. Segment email sends by domain.
  • B. Configure Send Throttling.
  • C. Use Delayed Delivery

Answer: B


NEW QUESTION # 132
A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

  • A. Notify the manager with a pop-up.
  • B. Text a link to the report.
  • C. Save the report as a Snapshot.
  • D. Save the report to an SFTP folder.
  • E. Email the report.

Answer: C,D,E


NEW QUESTION # 133
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  • A. Ensure preferred channel is available in subscriber data.
  • B. Create one Entry Source for each messaging channel.
  • C. Send both email and SMS to ensure subscribers get NTO's messages.

Answer: A

Explanation:
Ensuring preferred channel is available in subscriber data is the correct answer. This option allows you to use dynamic content or decision splits in Journey Builder to honor the opt-in communication method of your subscribers. For example, you can use an attribute or a data extension field that indicates whether a subscriber opted-in via email or SMS, and then use that information to send them a welcome message through their preferred channel. Sending both email and SMS to ensure subscribers get NTO's messages is not a good option, as it may annoy or spam your subscribers who only opted-in for one channel. Creating one entry source for each messaging channel is not necessary, as you can use one entry source that supports both channels, such as API event or CloudPages form submit. You can learn more about this in the [Journey Builder Basics] module on Trailhead.


NEW QUESTION # 134
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

  • A. Append
  • B. Overwrite
  • C. Add and Update

Answer: B

Explanation:
Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file.
This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.


NEW QUESTION # 135
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

  • A. Define a goal for each journey.
  • B. Export the journey email analytics
  • C. Review opens and clicks activity summaries.

Answer: C

Explanation:
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.


NEW QUESTION # 136
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